Rose to the Occasions is a California-based event planning company founded by Rose Seybold in early 2020. Though Rose had a newer business at the time, she hoped to establish her presence with a strong brand and accompanying web design. Her former website had an elegant aesthetic that showcased her personality and style. However, the website lacked mobile responsiveness, which is critical in this digital age where most visitors will interact with a website for the first time on their cell phone. The previous web design was template-based and restricted the design creativity.
The redesign has an elegant essence with bright imagery bringing a friendly vibe and a structured and consistent overall design for a polished feel. We migrated Rose’s existing domain to Webflow in order to custom code a web design that fits Rose to the Occasions’ brand. The design received an entire refresh to not only be visually appealing to the target audience but also human-centric with UX/UI design best practices. The new web design now attracts high-paying clientele to align with Rose’s current business goals. She has received numerous serious inquiries directly on her website and has doubled her prices in less than a year.