Blue Views Productions (BVP), a Maryland-based multimedia company founded by Michael-Anthony Moore in 2019, embarked on a website redesign project to enhance lead generation capabilities while maintaining a visually appealing online presence. The original website, while clean and professionally styled, was marred by usability issues, template-based design limitations, and an absence of impactful imagery – all contrary to industry best practices.
The new web design preserves a professional essence characterized by clean lines and a minimal color palette, presenting the company's work within an organized and structured gallery. To meet BVP's objectives, the project included the transfer of the existing domain from Squarespace to Webflow, enabling custom coding to cater to BVP's unique requirements. The core focus of the redesign was on lead generation, with a lead capture form strategically positioned on every page and prominent call-to-actions that draw the user's attention. The implementation of these lead generation features ensures that all potential client inquiries are streamlined directly to BVP's inbox, minimizing the risk of missed leads. Since the website's relaunch, BVP has experienced a significant increase in website traffic and inquiries, validating the project's success in driving business growth.