Blue Views Productions (BVP) is a Maryland-based multimedia company founded by Michael-Anthony Moore in 2019. Michael wanted a website that would be able to generate and capture leads without sacrificing visual appeal. BVP's former website had a clean and simple aesthetic that showcased the brand's professionalism and sophistication. However, the website was not user-friendly and was built using templates making the design very limited. The previous web design also lacked strong imagery in contrast to the design best practices in the media industry.
The new redesign maintains a professional essence with clean lines and a minimal color palette, and it showcases the company's work within an organized and structured gallery. The existing domain was transferred from Squarespace to Webflow in order to custom code a web design that would meet BVP's objectives. The design focuses on lead generation with a lead capture form available on every page and call-to-actions in conspicuous areas that would be attractive to users. The new web design now streamlines all potential clients and their information directly to BVP's inbox to ensure no lead is missed. BVP's website traffic and number of inquiries have significantly increased with the new website.